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Hi there! I'm Liz.

I'm an Experience Optimization Manager specializing at the intersection of UX design, CRO, and business strategy.
 
I help global brands scale through insight-driven experimentation and rigorous research. I specialize in translating raw user data into measurable ROI and seamless digital products.

MY WORK

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Architecting a 403% Conversion Lift for Pet Insurance

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Led the strategic direction for UX and conversion optimization for a Fortune 50 global insurer, increasing annual lead volume by 80% through a cross-functional roadmap that integrated AI-search visibility with data-driven, high-intent transactional design.

UX Audit & Strategic Roadmap for a Fortune 100 Global Fintech


Conducted a strategic heuristic and accessibility audit for a Fortune 100 fintech platform, delivering a comprehensive modernization roadmap to optimize the digital experience for millions of global business users.

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About Me

I am currently a UX/CRO lead consultant based in Durham, NC, crafting and implementing digital roadmaps for enterprise businesses.

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In my spare time, I enjoy going on adventures with my partner and 3 year old, snuggling puppies, and needle-felting plants I can't kill.

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Liz Guerra Designs © 2026

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