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Hi there! I'm Liz.

I'm an Experience Optimization Leader specializing at the intersection of UX design, CRO, and business strategy. I help global brands scale through insight-driven experimentation and rigorous research.

I specialize in translating raw user data into measurable ROI and seamless digital products.

MY WORK

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Architecting a 403% Conversion Lift for Pet Insurance

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Led the organic UX and conversion optimization strategy for a Fortune 50 global insurer’s entry into direct-to-consumer pet insurance. Effectively quintupled D2C policy sales over four years, scaling a new market entry into a sustained revenue driver through targeted UX and search optimization.

UX Research Playbook

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Spearheaded the development of a structured, four-part UX research overview, training curriculum, and operational playbook to streamline team onboarding at an SEO agency.

Working With Headphones
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About Me

I am currently a UX/CRO consultant based in Chapel Hill, NC, crafting and implementing digital roadmaps for businesses.

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In my spare time, I enjoy going on adventures with my partner and 3 year old, snuggling puppies, and needle-felting plants I can't kill.

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