About Me.
A North Carolina native with a global perspective, I’ve navigated diverse cultures to build a career rooted in patience, adaptability, and cross-cultural communication.
As a UX Manager & Experience Optimization Consultant (MBA, PMP), I bridge the gap between human-centered design and aggressive business growth for Fortune 500 leaders and international organizations. I specialize in directing data-driven, multi-year Experience Optimization (ExO) strategies that transform legacy digital ecosystems into high-performance revenue engines. My career spans strategic partnerships with enterprise giants like MetLife, Adobe, and Walmart.
Experience
2021 - 2026
Experience Optimization
Manager
Senior UX Designer
UX Designer
TERAKEET
Over the past 4 years consulting for MetLife, I architected the Organic UX and CRO Strategy for the Pet Insurance division, transforming the website into a high-converting, user-centric engine. By generating research plans, collaborating with content and SEO leads, and synthesizing user data with rigorous A/B testing, I led the transition to data-backed experience optimizations that resulted in a 403% increase in conversion rate across the site and lowered CPA by 55%.
2020 - 2021
Strategy & Design Analyst
ENTERPRISE KNOWLEDGE
Partnered with Fortune 100 organizations to solve large-scale digital challenges through rigorous research and strategic planning. Key achievements include leading the global benchmarking and roadmap strategy for Adobe’s digital collaboration tools, designing mission-critical resource libraries for Walmart’s 1.4 million associates, and facilitating participatory design sessions for the European Central Bank to optimize enterprise search and taxonomy management. Proven ability to translate complex stakeholder requirements into actionable, multi-year digital strategies
2020-2021
Volunteer
US DIGITAL RESPONSE
Developed an end-to-end digital experience and rapid-response strategy for a housing nonprofit’s COVID-19 eviction-prevention initiative. Executed the UI design, content strategy, and WordPress development for a platform that processed critical housing assistance for 4,000 individuals.