About Me.
A North Carolina native with a global perspective, I’ve navigated diverse cultures to build a career rooted in patience, adaptability, and cross-cultural communication.
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As an Experience Optimization Consultant, I bridge the gap between human-centered design and aggressive business growth for Fortune 500 leaders and international organizations. Leveraging an MBA and PMP, I specialize in directing multi-year Experience Optimization (ExO) strategies that transform legacy digital ecosystems into high-performance revenue engines. I believe that by challenging assumptions through Design Thinking and Agile is the key to building better interfaces and delivering sustainable, innovative solutions that drive measurable ROI at scale.
Experience
2021 - present
Experience Optimization
Manager
Senior UX Designer
UX Designer
TERAKEET
Over the past 4 years consulting for MetLife, I architected the Organic UX and CRO Strategy for the Pet Insurance division, transforming the website into a high-converting, user-centric engine. By generating research plans, collaborating with content and SEO leads, and synthesizing user data with rigorous A/B testing, I led the transition to data-backed experience optimizations that resulted in a 403% increase in conversion rate across the site and lowered CPA by 55%.
2020 - 2021
Strategy & Design Analyst
ENTERPRISE KNOWLEDGE
Partnered with Fortune 100 organizations to solve large-scale digital challenges through rigorous research and strategic planning. Key achievements include leading the global benchmarking and roadmap strategy for Adobe’s digital collaboration tools, designing mission-critical resource libraries for Walmart’s 1.4 million associates, and facilitating participatory design sessions for the European Central Bank to optimize enterprise search and taxonomy management. Proven ability to translate complex stakeholder requirements into actionable, multi-year digital strategies
2020-2021
Volunteer
US DIGITAL RESPONSE
Spearheaded a rapid-response strategic plan and end-to-end digital experience for a housing nonprofit during the COVID-19 pandemic. Orchestrated the UI design, content strategy, and WordPress development for a critical eviction-prevention platform that directly contributed to saving 4,000 individuals from homelessness.